Linda Rosso taps broad industry and interdisciplinary marketing experience to research and quickly assess a situation, identify problems and point out opportunities for businesses to better connect with their customers, employees and other key stakeholders. Here are a a few examples of her work. You can find more here.

Some clients need it all - from branding to marketing communications strategy to stewardship of corporate reputation. As Director of Marketing for The Works Partnership, an international human resources firm, Linda developed programs that supported growth in the UK, Singapore, Malaysia, Indonesia, Hong Kong and Taiwan, and opening new markets in China and India. Working from the United States and traveling frequently to offices throughout Asia, she led the creation of branding and customer acquisition strategy, quality standards and multi-media marketing communications in four languages. Her crisis management experience was essential during the SARS outbreak, and her corporate philanthropy experience was called into play after the South Asian Tsunami. Linda Rosso produced a quick video you can watch here - it raised $10,000 USD in a few days for the Indonesian tsunami. To build Asian-based marketing expertise and support succession plans, Linda formed a regional marketing team to implement corporate, regional and local market programs, and coached for a successful handover.   

While leading the financial services group at Edelman San Francisco, Linda Rosso's work was awarded the Public Relations Society of America's Bronze Anvil award for creating the Charles Schwab & Co. word-of-mouth street marketing campaign for "The Biggest Thing in Checking Since Checks," the introduction of an interest bearing, no-fee, ATM rebate checking account. Here is the photo narrative of the award-winning case study for Schwab's Investor Checking.

The Mill Valley Food, Drink & Hospitality campaign began as a business development effort to reach a targeted community of interest - restaurant enthusiasts - in Mill Valley, California. Linda Rosso is the driving force behind the growing community, connecting businesses and consumers through a Facebook page with over 500 active monthly users and a developing Twitter presence. You can find Mill Valley Food, Drink & Hospitality on Facebook.

Linda Rosso worked with the Mill Valley Police Department to promote a fee-based resident parking permit, designed to encourage shopping and parking turnover in the downtown area. Signage, traditional and social media outreach, direct mail, on-site sales and city communications helped achieve a 90% acceptance rate in the program's trial year.

Linda Rosso designed the non-profit business structure and capitalization requirements for a new corporate foundation for videogame marketer, Sega of America. She researched and analyzed the state of children's health and education, then developed a cause-related marketing strategy, which set the corporation's philanthropic agenda. She sought out and performed due diligence on all potential grant candidates. Linda's work won the full support of the Sega Foundation's Board of Directors who accepted 100% of grant recommendations, totaling $2,000,000 US dollars in the first year.

Linda Rosso provided contract project support to Visa International's branding team for several years, writing the corporate brand identity plan, developing global destination promotion plans for consumers, member banks and merchants and preparing the sponsorship plan for the Olympic Games.

Linda Rosso developed an employee education campaign for eyeglass lens manufacturer Sola Optical's (now a division of Zeiss) strategic business goals, translating high-level management presentations into understandable, embraceable messages for all employees.

Rosso Marketing and Communications introduced Top Human, a Chinese leadership coaching company in North America at the International Coaches Federation convention via speaking opportunities, book promotion, scholarship promotion, a US website, advertising, printed collateral and booth design. 

Over a several years, Linda Rosso teamed with the marketing agency of McKesson Corporation to develop employee campaigns, marketing plans and consumer promotions and print collateral materials for water products, grocery distribution and pharmacy chain divisions.