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While leading the financial services group at Edelman, Linda's work was awarded the 2008 PRSA Bronze Anvil award for creating the Charles Schwab & Co. word-of-mouth street marketing campaign for "The Biggest Thing in Checking Since Checks." It’s a perfect example of her multi-platform, media-neutral approach – always striving for strategic, effective and creative ways for organizations to communicate to their stakeholders.
Linda’s experience ranges from launching new products for Newsweek and Pacific Bell Directory, to promoting Harmonic, a technology start-up, to creating a corporate foundation for Sega of America (and giving $2 million to organizations to support children's health and education), to helping launch the interim management industry with M Squared. She led Beringer Wine Estates investor communications pre-IPO through the first annual report, with a 100 percent stock price increase in the first six months.
In the critical area of change management, she developed the internal and external communications strategies for the AKQA digital advertising agency merger, the Union Bank of California bank merger, and the Ford Motor Company sale of First Nationwide Bank, while successfully retaining customers, employees and corporate reputations.
As the first, and youngest, Director of Public Relations for U.S.News & World Report, Linda Rosso developed the promotional strategy behind weekly news stories and special issues, including the magazine's now-signature franchise, "Best Colleges."
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Linda has designed trade show booths, written countless press releases and brochures and developed websites in four languages. She’s created catalog copy for Smith and Hawken garden furniture, varsity jackets, lighting fixtures, cooking supplies and Sony Signatures rock memorabilia.
She was a crisis communications strategist and corporate spokesperson during a kidnapping, a bank robbery, an earthquake, a labor strike, a plane crash, and while climbers scaled a prominent corporate headquarters and unfurled a banner of protest.
A graduate of the S.I. Newhouse School at Syracuse University, Linda devotes significant time to community service. She has consulted on local educational and political campaigns, and led a non-profit corporation that funds music in public high school. She was awarded a "Points of Light" for communication excellence for her work as a Director of the Volunteer Center of Marin. For six years, Linda served as Commissioner of Parks and Recreation in Mill Valley, California, the community in which she lives with her husband and their sons.
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