Linda Rosso/Marketing and Communications
  • Linda Rosso
  • Areas of Expertise
  • Independent Consulting and Interim Management
  • Contact

You may not need full-time or forever...

Linda Rosso has a track record of successful independent consulting engagements and interim management positions, tapping broad expertise, experience across industries and an ability to quickly assimilate into diverse organizations. 

Clients find interim management an effective contract solution for short-to-mid-term staffing needs due to unfilled positions, merger integration and leaves of absence. A recognized leader in the "just in time" niche, Linda has created the trust to carry out high-profile engagements with clients across various industry sectors, leaving each engagement with the mission fulfilled and teams ready to move forward. Here are a few examples.

Instant expertise: hiring a leader without the long-term commitment 

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Communications Director (7 months) Developed and drove communications strategy for international merger between two US advertising and interactive media agencies with Singapore and UK agencies.

Subsequent projects include conducting a strategic communications audit – an evaluative snapshot of facts, impressions and perceptions about how the agency presents to key constituents. After interviewing management, team members, clients and industry leaders, presented a report that identified how current communications are helping or hindering the agency, identified challenges and confirm which strategies have been effective.


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Communications Counsel (1.5 years) Led this premier wine company’s communications in the transition from privately held to publicly traded company -- pre-IPO through first Annual Report. Developed content and produced investment presentation for IPO road show. Counseled senior management and developed detailed, functional corporate communications and investor relations plans, including protocols and governance procedures for media and analyst relations and employee information disclosure policies. Developed critical communications: quarterly analyst conference calls; quarterly earnings releases; employee stock ownership program brochures; investor website. Contributed to a successful IPO process with 100 percent increase in stock price the first six months after the IPO.

Leaves of absence: maintain momentum, preserve a position

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Director of Public Relations (4 months) Provided senior level supervision for a maternity leave, focusing on media relations for cookbooks, pop culture and the arts, and marketing counsel for custom publishing division.

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Interim General Manager (4 months) Managed 50-person, 9 million USD revenue public relations agency office for a maternity leave, providing senior level supervision on all accounts and new business presentations.

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Director of Marketing (4 months) Provided senior level supervision for a maternity leave, with focus on maintaining high media visibility for CEO, brand advertising, collateral development and events.

Corporate transactions: counsel and advocate for the client during important transitions, when making a permanent hire is not appropriate

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SVP, Corporate Communications (1 year)
Retained by the American subsidiaries created through the combination of Mitsubishi Bank and Bank of Tokyo - Bank of California and Union Bank - to develop and execute a merger and integrations communications strategy that preserved brand awareness yet shifted corporate identity to a new bank called Union Bank of California.
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Communications Counsel to subsidiary CEO
Director of Corporate Communications (2 years) Developed and implemented the communications strategy for a highly sensitive plan for Ford's retreat from financial services. Led the existing communications staff in successful implementation in the $1.1 billion (then largest-ever) Savings & Loan sale of First Nationwide Bank.

Do you have a situation that requires independent expertise for a specific project or interim management?

Contact Linda Rosso directly by email, or call +1 415-877-1094.