There is a time and place for long, detailed marketing and communications plans. But it isn't now. In order to stay competitive in this marketplace, you must take well-thought, decisive action. Here is a document that explains what to consider if you want to develop the most efficient marketing programs for your business. If you can't do it alone, or you don't have staff in place to make things happen, then you should get help.

Linda Rosso is an award-winning marketing and communications professional available for on-going counsel, independent projects and interim management. Clients who have worked with Linda know she is strategic, creative and tactical - a rare and winning combination. They include AT&T, Beringer, Charles Schwab, Edelman Public Relations, Ford Motor Company, McKesson Corporation, Sega of America, Sony, Visa International and many smaller organizations in the US, Europe and Asia. Read recommendations for Linda Rosso on LinkedIn.

Linda Rosso is a recognized leader in independent engagements and interim management, an effective contract solution for organizations with short-to-mid-term staffing needs due to unfilled positions, merger integration and leaves of absence. She has created the trust to carry out many high-profile engagements in various industry sectors.

If your business challenge involves marketing and communications, Rosso Marketing and Communications may be able to help. Email or call +1 415 877 1094 (Pacific Time)